western
$16 beer, $26 quesadillas: Check out World Cup concession prices at AT&T Stadium
By NBC DFW
· June 15, 2026
· 1 min read
The World Cup debuted in North Texas at AT&T Stadium, renamed to Dallas Stadium for the occasion. The game ended in a thrilling 2-2 draw. The Dallas Morning News got a sneak peek at some of the concessions available at Dallas Stadium for the nine World Cup games the stadium will host, and their pric
Key takeaway Concession prices at your standard Dallas Cowboys game are typically pretty steep, so it's not a total surprise that World Cup patrons are in for some raised eyebrows when they get to the front of the line.
Why this matters in The Fort Worth
The World Cup's arrival at AT&T Stadium brings international attention to the Dallas-Fort Worth metroplex, with Fort Worth residents likely to be among the attendees. As fans from across the region flock to the stadium, they will be greeted by concession prices that are steep even by the standards of a typical Dallas Cowboys game. The pricing may be a shock to some, but it is consistent with the premium experience that AT&T Stadium aims to provide. For Fort Worth residents, the World Cup's presence in the metroplex is a unique opportunity to experience a global sporting event without having to travel far. As the tournament progresses, it will be interesting to see how the crowds and prices affect local businesses and traffic in the surrounding areas, including those in Fort Worth. The economic impact of the World Cup on the region could be significant, and Fort Worth may see some benefits as a result of its proximity to the stadium.
About this story
Original reporting by NBC DFW . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC DFW . Have a tip or correction? Contact our newsroom .
Category: western ·
Published: June 15, 2026 ·
Source: NBC DFW ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? The World Cup debuted in North Texas at AT&T Stadium, renamed to Dallas Stadium for the occasion. The game ended in a thrilling 2-2 draw. The Dallas Morning News got a sneak peek at some of the concessions available at Dallas Stadium for the nine World Cup games the stadium will host, and their pric
When was this published? This article was first published on June 15, 2026 by NBC DFW and curated for The Fort Worth readers.
Who reported this story? This story was reported by NBC DFW. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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