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After moving the brand from Fort Worth, Dickie's new owners don't want naming rights at Dickie's Arena
Summary by The Fort Worth Editorial Desk · As published by WFAA
· June 4, 2026
· 1 min read
Photo: WFAA · view original
Story provenance No corrections
Summary created by The Fort Worth Editorial Desk — automated, rule-governed Published by WFAA Original story Read at the source Source published Jun 4, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway The naming rights for Dickie's Arena are being withdrawn by its namesake's new owners, Bluestar Alliance.
A change is coming to a prominent venue in Fort Worth . The naming rights for Dickie's Arena are being withdrawn by its namesake's new owners, Bluestar Alliance. This move comes after the brand was relocated from Fort Worth.
The arena is now poised for a name change, although details are limited. The decision was made by Bluestar Alliance, the new owners of the Dickie's brand. Further information on the name change can be found through local news sources, including WFAA.
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About this story
As published by WFAA . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WFAA . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 4, 2026 ·
Source: WFAA ·
Reading time: 1 min
Frequently asked about this story
What is this story about? A change is coming to a prominent venue in Fort Worth. The naming rights for Dickie's Arena are being withdrawn by its namesake's new owners, Bluestar Alliance. This move comes after the brand was…
When was this published? This article was first published on June 4, 2026 by WFAA and curated for The Fort Worth readers.
Who reported this story? This story was reported by WFAA. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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