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After moving the brand from Fort Worth, Dickies new owners don't want naming rights at Dickies Arena
Summary by The Fort Worth Editorial Desk WFAA
· June 4, 2026
· 1 min read
Photo: WFAA · view original
Story provenance No corrections
Summary created by The Fort Worth Editorial Desk — automated, rule-governed Published by WFAA Original story Read at the source Source published Jun 4, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway The arena's namesake, Dickies, has undergone a change in ownership, with Bluestar Alliance taking the reins.
Dickies Arena in Fort Worth may soon have a new name. The arena's namesake, Dickies, has undergone a change in ownership, with Bluestar Alliance taking the reins. As a result, the new owners have decided not to retain naming rights for the arena.
The decision by Bluestar Alliance marks a significant development for the venue. Further details about the potential name change can be found through local news sources, including WFAA. For now, it is known that the withdrawal of naming rights by Dickies' new owners has set the stage for a possible renaming of the arena.
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About this story
As published by WFAA . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WFAA . Have a tip or correction? Contact our newsroom .
Category: local Published: June 4, 2026 Source: WFAA Reading time: 1 min
Frequently asked about this story
What is this story about? Dickies Arena in Fort Worth may soon have a new name. The arena's namesake, Dickies, has undergone a change in ownership, with Bluestar Alliance taking the reins. As a result, the new owners have…
When was this published? This article was first published on June 4, 2026 by WFAA and curated for The Fort Worth readers.
Who reported this story? This story was reported by WFAA. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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