A local agency has been chosen to represent a specialty ice cream brand. Balcom Agency will be working with The Desi Creamery, a company that specializes in authentic South Asian flavors. The agency's role will involve leading the brand's positioning and digital presence.

They will also be responsible for the expansion strategy as the creamery grows and enters new markets. Further details about the partnership and the agency's plans for The Desi Creamery are available from the Fort Worth Business Press.