government
Businesses face strict World Cup trademark rules. Here are the guidelines
By Bianca Rodriguez-Mora at Fort Worth Report
· June 4, 2026
· 5 min read
Macy Moore, the owner of HopFusion Ale House in Fort Worth, was set to hold a plethora of events for the 2026 FIFA World Cup draw in December. However, after making a Facebook post promoting the events, Moore was notified by Meta that his business account on the platform was banned from posting — ne
Key takeaway Strict marketing guidelines were released by FIFA in 2024, listing what businesses can and cannot do when marketing themselves during the World Cup.
Why this matters in The Fort Worth
The strict World Cup trademark rules imposed by FIFA will likely have a significant impact on small businesses in Fort Worth, particularly those in the entertainment and hospitality industries. As the city prepares to host various events and gatherings for the 2026 FIFA World Cup, local business owners like Macy Moore of HopFusion Ale House will need to be mindful of the guidelines to avoid trademark infringement. The fact that Moore's business account was banned from posting on Facebook for a month due to a simple hashtag highlights the importance of understanding these rules. With the city's vibrant Cultural District and popular destinations like Sundance Square, Fort Worth businesses may be eager to capitalize on the World Cup excitement, but they must do so carefully to avoid legal issues with FIFA. As the tournament approaches, it will be crucial for local business owners to familiarize themselves with the guidelines to ensure they can participate in the festivities without risking penalties.
About this story
Original reporting by Fort Worth Report . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Fort Worth Report . Have a tip or correction? Contact our newsroom .
Category: government ·
Published: June 4, 2026 ·
Source: Fort Worth Report ·
Reading time: 5 min
newsletter" aria-label="Newsletter signup" style="margin:24px 0;padding:20px 24px;background:linear-gradient(135deg,#1e3a5f 0%,#2d5a8c 100%);border-radius:10px;color:#fff">
Get more The Fort Worth stories like this
Free weekly briefing covering government and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? Macy Moore, the owner of HopFusion Ale House in Fort Worth, was set to hold a plethora of events for the 2026 FIFA World Cup draw in December. However, after making a Facebook post promoting the events, Moore was notified by Meta that his business account on the platform was banned from posting — ne
When was this published? This article was first published on June 4, 2026 by Fort Worth Report and curated for The Fort Worth readers.
Who reported this story? This story was reported by Bianca Rodriguez-Mora at Fort Worth Report. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The Fort Worth, or browse our daily briefing and topic hubs .
← Back to all news
More government →
Today’s briefing
Subscribe to newsletter