western
Dickies Arena may seek new naming partner
By Scott Nishimura at Fort Worth Report
· June 4, 2026
· 4 min read
Fort Worth’s Dickies Arena could be getting a new name. Bluestar Alliance, which bought the Dickies brand from VF Corp. for $600 million last year, indicated to Trail Drive Management Corp., the arena’s manager, that it doesn’t want to be the venue’s naming rights partner anymore. “Which breaks my h
Key takeaway “Which breaks my heart to be honest with you, because it was such a perfect fit,” Homan told KRLD 1080 radio podcast CEO Spotlight with David Johnson during a show that aired on June 1.
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Category: western ·
Published: June 4, 2026 ·
Source: Fort Worth Report ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? Fort Worth’s Dickies Arena could be getting a new name. Bluestar Alliance, which bought the Dickies brand from VF Corp. for $600 million last year, indicated to Trail Drive Management Corp., the arena’s manager, that it doesn’t want to be the venue’s naming rights partner anymore. “Which breaks my h
When was this published? This article was first published on June 4, 2026 by Fort Worth Report and curated for The Fort Worth readers.
Who reported this story? This story was reported by Scott Nishimura at Fort Worth Report. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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