8 million people visiting during the 2026 FIFA World Cup. This number is significantly higher than the same period last year, which saw around 974,200 visitors. The Cowtown Coliseum also saw a notable increase in attendance, selling 55,000 rodeo tickets during the tournament.

This is the most tickets sold in the venue's 118-year history. Additionally, the twice-daily cattle drive saw a 36% increase in attendance. Further details about the Stockyards' record-breaking visitor numbers are available from district officials.

The area's usual slow summer months were boosted by the international tournament, drawing in large crowds of tourists.