western
How former Dallas Cowboys player Jaylon Smith ‘cracked the code' in business
By NBC DFW
· June 15, 2026
· 1 min read
FRISCO — He opened the front door himself — the 30-year-old who has taken a sledgehammer to the trope about NFL players going broke. There’s Jaylon Smith, shuffling about as “So Amazing” by Beyoncé and Stevie Wonder resonates through his 5,000-square-foot home. His 9-year-old dog, Achilles, meanders
Key takeaway There’s Jaylon Smith, shuffling about as “So Amazing” by Beyoncé and Stevie Wonder resonates through his 5,000-square-foot home.
Why this matters in The Fort Worth
Jaylon Smith's success in business is a notable example for North Texas, where many athletes have made their mark on the field but struggled to transition to lucrative careers off the field. As a former Dallas Cowboys player, Smith's ability to "crack the code" in business can serve as a model for other local athletes looking to diversify their income streams. His investments in an entrepreneurial operating system and other ventures demonstrate a keen understanding of the business landscape in the Dallas-Fort Worth metroplex, where entrepreneurship and innovation are highly valued. With major institutions like Texas Christian University and a thriving business community in Fort Worth's Sundance Square, Smith's story highlights the potential for athletes to leverage their resources and networks to build successful businesses in the region. His approach to business, as reflected in the books on his shelves, suggests a thoughtful and strategic mindset that could inspire other local athletes and entrepreneurs.
About this story
Original reporting by NBC DFW . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC DFW . Have a tip or correction? Contact our newsroom .
Category: western ·
Published: June 15, 2026 ·
Source: NBC DFW ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? FRISCO — He opened the front door himself — the 30-year-old who has taken a sledgehammer to the trope about NFL players going broke. There’s Jaylon Smith, shuffling about as “So Amazing” by Beyoncé and Stevie Wonder resonates through his 5,000-square-foot home. His 9-year-old dog, Achilles, meanders
When was this published? This article was first published on June 15, 2026 by NBC DFW and curated for The Fort Worth readers.
Who reported this story? This story was reported by NBC DFW. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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