western
WATCH LIVE: AT&T Stadium returning to normal signage, branding after 9 2026 World Cup matches
By Charles Nichelson at NBC DFW
· July 15, 2026
· 1 min read
AT&T Stadium, known as Dallas Stadium for the 2026 FIFA World Cup, will begin the process of removing FIFA signage on Wednesday, July 15, weather permitting. The next event at AT&T Stadium is a BTS concert on Aug. 15. The Dallas Cowboys' next game in Arlington is Aug. 28 against the New Orleans Sain
Key takeaway The Dallas Cowboys' next game in Arlington is Aug.
Why this matters in The Fort Worth
As AT&T Stadium reverts to its normal signage and branding, Fort Worth residents can expect a return to routine in the Dallas-Fort Worth metroplex. The stadium's temporary transformation for the 2026 FIFA World Cup may have drawn international attention to the region, but its impact will be felt locally as well. With the World Cup matches concluding, area hotels and restaurants can anticipate a shift in demand, potentially leading to more availability and competitive pricing for locals. The upcoming BTS concert on August 15 and the Dallas Cowboys' game on August 28 will likely bring new waves of visitors to the stadium, benefiting businesses in neighboring cities like Fort Worth. As the stadium returns to its usual schedule, Fort Worth residents may see increased traffic and economic activity in the metroplex, particularly in areas like Sundance Square, which may attract visitors looking for entertainment and dining options before or after events at AT&T Stadium.
About this story
Original reporting by NBC DFW . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: western ·
Published: July 15, 2026 ·
Source: NBC DFW ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? AT&T Stadium, known as Dallas Stadium for the 2026 FIFA World Cup, will begin the process of removing FIFA signage on Wednesday, July 15, weather permitting. The next event at AT&T Stadium is a BTS concert on Aug. 15. The Dallas Cowboys' next game in Arlington is Aug. 28 against the New Orleans Sain
When was this published? This article was first published on July 15, 2026 by NBC DFW and curated for The Fort Worth readers.
Who reported this story? This story was reported by Charles Nichelson at NBC DFW. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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