western
Will Rogers Memorial Center gets new outsourced manager
By Scott Nishimura at Fort Worth Report
· June 13, 2026
· 5 min read
Will Rogers Memorial Center will be managed by a nonprofit agency, which will take over Oct. 1 from the city under an agreement Fort Worth City Council members approved unanimously June 9. The new manager, Gendy Street Management, comprises the Fort Worth Stock Show & Rodeo; Bass-backed Event Facili
Key takeaway 1 from the city under an agreement Fort Worth City Council members approved unanimously June 9.
Why this matters in The Fort Worth
The decision to outsource management of the Will Rogers Memorial Center to Gendy Street Management has significant implications for the city's cultural and tourism landscape. As the facility approaches its centennial, addressing the backlog of needed capital improvements is crucial to maintaining its viability as a major event venue. The partnership with Gendy Street Management, which includes the Fort Worth Stock Show & Rodeo and Trail Drive Management Corp, brings together organizations with a proven track record of managing large event facilities, including Dickies Arena. The fact that the Stock Show and Event Facilities organizations have already contributed $77 million to Will Rogers over the years suggests a deep commitment to the facility's success. By generating savings and investing in capital improvements, this partnership could help ensure the long-term sustainability of the Will Rogers Memorial Center, a vital component of Fort Worth's Cultural District and a major draw for visitors to the city.
About this story
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Category: western ·
Published: June 13, 2026 ·
Source: Fort Worth Report ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? Will Rogers Memorial Center will be managed by a nonprofit agency, which will take over Oct. 1 from the city under an agreement Fort Worth City Council members approved unanimously June 9. The new manager, Gendy Street Management, comprises the Fort Worth Stock Show & Rodeo; Bass-backed Event Facili
When was this published? This article was first published on June 13, 2026 by Fort Worth Report and curated for The Fort Worth readers.
Who reported this story? This story was reported by Scott Nishimura at Fort Worth Report. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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