government
City rejects oversize sign for new Target-anchored shopping center in southwest Fort Worth
By Doug Wilhelm at Fort Worth Report
· June 6, 2026
· 4 min read
A planned 20-foot-tall sign highlighting a Target store and other retailers planned in a shopping center on Chisholm Trail Parkway is going back to the drawing board. The Fort Worth Board of Adjustment on May 20 rejected the sign for being too large under the city’s zoning ordinance meant to limit v
Key takeaway The Fort Worth Board of Adjustment on May 20 rejected the sign for being too large under the city’s zoning ordinance meant to limit visual clutter on the highway.
Why this matters in The Fort Worth
The rejected sign proposal for the new Target-anchored shopping center on Chisholm Trail Parkway highlights the ongoing challenge of balancing economic development with aesthetic concerns in Fort Worth. The city's zoning ordinance, designed to limit visual clutter on highways, has been a point of contention for developers seeking to make their projects visible to potential customers. In this case, the proposed sign's size and placement near the southbound lanes of Chisholm Trail Parkway raised concerns about the impact on the surrounding area. The involvement of Scenic Fort Worth and former Mayor Kenneth Barr, who played a key role in shaping the Chisholm Trail corridor, underscores the community's investment in maintaining the area's character. As the shopping center moves forward, it will be worth watching how the developer and city staff work together to find a signage solution that meets both business needs and community standards.
About this story
Original reporting by Fort Worth Report . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: government ·
Published: June 6, 2026 ·
Source: Fort Worth Report ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? A planned 20-foot-tall sign highlighting a Target store and other retailers planned in a shopping center on Chisholm Trail Parkway is going back to the drawing board. The Fort Worth Board of Adjustment on May 20 rejected the sign for being too large under the city’s zoning ordinance meant to limit v
When was this published? This article was first published on June 6, 2026 by Fort Worth Report and curated for The Fort Worth readers.
Who reported this story? This story was reported by Doug Wilhelm at Fort Worth Report. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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