A recent campaign for a J-pop group used digital tokens as collectibles for fans who purchased merchandise. Fans who spent a certain amount could receive a unique digital item. This approach to using tokens is one of several narrower roles they have taken on.

Their use has become more specialized, such as providing access to exclusive material or serving as a record of a sale. The longevity of these tokens depends on various factors, including the media and services associated with them. Further information about music non-fungible tokens and their current uses can be found through additional reporting, including a story about a 2025 campaign.