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Most Creative Advertising in World Cup: Hit and Miss
By John Fletcher, Fletcher Consulting PR at Fort Worth Business Press
· July 17, 2026
· 1 min read
I was stunned to see a fleet of three cars driving in a caravan with the identical messaging: “VisitOKC.com.” What a brilliant non-traditional way to reach international travelers who would be in North Texas and looking for things to do between soccer matches. Oklahoma City Tourism conquested touris
Key takeaway ” What a brilliant non-traditional way to reach international travelers who would be in North Texas and looking for things to do between soccer matches.
Why this matters in The Fort Worth
The appearance of Oklahoma City's advertising caravan in North Texas during the World Cup is a clever tactic to draw tourists away from the Dallas-Fort Worth metroplex. As the fifth-largest city in Texas, Fort Worth has its own unique attractions, such as the Fort Worth Stockyards and the Cultural District, that could be promoted to these international visitors. The success of Oklahoma City's campaign will likely depend on its ability to offer experiences that are distinct from what Fort Worth and the surrounding area have to offer. Local tourism officials should take note of this creative advertising strategy and consider how they can showcase Fort Worth's own brand of Texas hospitality to visitors. By highlighting the city's rich history and entertainment options, such as Sundance Square and Texas Christian University, Fort Worth can compete with Oklahoma City for the attention of these international travelers.
About this story
Original reporting by Fort Worth Business Press . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Fort Worth Business Press . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 17, 2026 ·
Source: Fort Worth Business Press ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? I was stunned to see a fleet of three cars driving in a caravan with the identical messaging: “VisitOKC.com.” What a brilliant non-traditional way to reach international travelers who would be in North Texas and looking for things to do between soccer matches. Oklahoma City Tourism conquested touris
When was this published? This article was first published on July 17, 2026 by Fort Worth Business Press and curated for The Fort Worth readers.
Who reported this story? This story was reported by John Fletcher, Fletcher Consulting PR at Fort Worth Business Press. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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