western
No bull: PBR executive is a serious record collector
By Bob Francis at Fort Worth Report
· July 7, 2026
· 6 min read
It started with a fifth. “A Fifth of Beethoven,” to be precise. That was the first record that 11-year-old Jerret Strong purchased. It would be far from his last. The now 62-year-old senior manager for sponsor fulfillment at the Professional Bull Riders organization, is a self-admitted nut about roc
Key takeaway That was the first record that 11-year-old Jerret Strong purchased.
Why this matters in The Fort Worth
The presence of a serious record collector like Jerret Strong in Fort Worth is a testament to the city's growing appeal to professionals from various backgrounds. As a senior manager for sponsor fulfillment at the Professional Bull Riders organization, Strong's move to Fort Worth is also a nod to the city's thriving western culture scene. The fact that the Professional Rodeo Cowboys Association relocated to Fort Worth in 2024 likely played a role in Strong's decision to pack up his extensive music memorabilia collection and make the move. Now, his unique collection, which includes a rare Beatles "butcher" cover, is a part of the city's cultural landscape. Strong's story also highlights the connections between Fort Worth's western heritage and its growing reputation as a hub for arts and culture, with institutions like the Cultural District and Texas Christian University contributing to the city's vibrant cultural scene.
About this story
Original reporting by Fort Worth Report . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: western ·
Published: July 7, 2026 ·
Source: Fort Worth Report ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? It started with a fifth. “A Fifth of Beethoven,” to be precise. That was the first record that 11-year-old Jerret Strong purchased. It would be far from his last. The now 62-year-old senior manager for sponsor fulfillment at the Professional Bull Riders organization, is a self-admitted nut about roc
When was this published? This article was first published on July 7, 2026 by Fort Worth Report and curated for The Fort Worth readers.
Who reported this story? This story was reported by Bob Francis at Fort Worth Report. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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