western
Norwegian fans row into North Texas, ready for game against Côte d'Ivoire
By Charles Nichelson and Jala Washington at NBC DFW
· June 30, 2026
· 2 min read
Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday's game against Côte d'Ivoire at Dallas Stadium at noon. NBC 5 met the man behind the iconic celebration; his name is Ole Freystad. "Most people know me as Mr. Row Row," Freystad said. Freystad says he came up with the team's unoff
Key takeaway NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
Why this matters in The Fort Worth
The influx of Norwegian fans into North Texas ahead of the game against Côte d'Ivoire brings a welcome boost to the local economy, with visitors exploring attractions like the Fort Worth Stockyards. As the Dallas-Fort Worth metroplex hosts international soccer matches, it's a chance for Fort Worth to showcase its own unique landmarks, such as Sundance Square and the Cultural District, to a global audience. The excitement around the World Cup also highlights the region's ability to host large-scale events, which could have implications for future bids to bring major tournaments to the area. With TCU's strong athletic programs and the city's experience in hosting events, Fort Worth is well-positioned to capitalize on the momentum generated by the World Cup. As fans from around the world descend on North Texas, local businesses and residents can expect an increase in foot traffic and exposure, potentially leading to long-term benefits for the community.
About this story
Original reporting by NBC DFW . The Fort Worth surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC DFW . Have a tip or correction? Contact our newsroom .
Category: western ·
Published: June 30, 2026 ·
Source: NBC DFW ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday's game against Côte d'Ivoire at Dallas Stadium at noon. NBC 5 met the man behind the iconic celebration; his name is Ole Freystad. "Most people know me as Mr. Row Row," Freystad said. Freystad says he came up with the team's unoff
When was this published? This article was first published on June 30, 2026 by NBC DFW and curated for The Fort Worth readers.
Who reported this story? This story was reported by Charles Nichelson and Jala Washington at NBC DFW. To learn more about how The Fort Worth selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more western coverage from The Fort Worth, or browse our daily briefing and topic hubs .
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